About
About me? I'd describe myself as a curious soul with a love of tech, road cycling, and falling down the odd internet rabbit hole. Now, about my work...
Websites, socials, emails, event signage — you name it, I've written copy for it. Some might even say to a bloody good standard, too.
I consider myself a 'full-stack' copywriter, able to contribute with copy direction from campaign ideation to finished product. I'm also handy with digital tools that fuel my creative process. Let’s get one thing straight — ChatGPT is no silver bullet. In fact, it’s often pretty terrible as a copywriter (you know it's true).
AI tools, however, allow me to quickly tap into a vast pool of knowledge and ideas. Combined with my brain, they’re a great way to craft impactful copy that grabs your audience’s attention.
Ready to watch your brand's words work wonders? Send up a signal
Cheers,
Mark
My Resume
Avalanche (Ava Labs) – Copywriter
March 2025 - October 2025
● Improved engagement through targeted email campaigns across multiple audience segments
● Created platform-specific social copy that boosted visibility and interaction across LinkedIn and X (Twitter)
● Authored blogs, scripts, and “Snow Report” updates, as well as provided creative direction and copy for video ads, ensuring a consistent and engaging brand story
As a copywriter at Ava Labs, I created audience-focused copy for the Avalanche ecosystem. This involved writing landing pages, ecosystem emails, blogs, thought-leadership pieces, and social posts for LinkedIn and X. Collaboration across teams was key, involving marketing, design, and product departments to keep messaging cohesive, on brand, and unmistakably Avalanche. I also provided copy and creative direction for video ads and multimedia campaigns, shaping stories from script to final delivery. From targeted email flows to social content and narrative pieces, I kept the brand voice clear, consistent, and engaging for a wide range of audiences.
Kraken – Brand Copywriter
November 2023 - December 2024
● Crafted engaging copy for landing pages, email campaigns, social media, and other key marketing channels
● Shaped and safeguarded a consistent brand voice across all written communications
● Partnered with marketing, design, and product teams to develop cohesive, on-brand campaigns that resonated
As a Brand Copywriter at Kraken, I helped shape the voice of the brand by writing bold, strategic copy for landing pages, email campaigns, social media, and IRL activations. From campaign ideation to final delivery, I worked closely with Kraken’s different teams to ensure every word carried the same polished tone, staying true to the brand’s vision while engaging and inspiring its audience.
Blokhaus – Copywriter
April 2022 – April 2023
● Crafted high-impact copy for a diverse range of Web3 and blockchain products, bringing complex concepts to life with clarity and creativity
● Developed content strategies tailored to the unique needs of Web3 and blockchain platforms, ensuring cohesive messaging across channels
● Collaborated closely with email marketing, social teams, and internal stakeholders to deliver content that resonated and aligned with broader campaign goals
As a copywriter for Web3 marketing agency, Blokhaus, I crafted copy that bridged technical precision and creative storytelling. From explainer documents and product landing pages to projects built around various use-cases for NFTs, my work spanned the full spectrum of Web3 innovation. Notably, I contributed to the Webby Award-winning project, Performance in Code: Tezos at Art Basel, honored in the Apps, dApps, and Software - Integrated Mobile Experience category.
Honey Fresh Cosmetics – Founder
July 2020 - May 2022
● Developed user-centric content that enhanced the brand's identity by taking into account user personas
● Leveraged Google Analytics to capture data and understand advertising impact, industry trends, and competitor strategies
● Delivered innovative, long-term social media marketing strategies that effectively positioned the brand
As the Founder of Honey Fresh Cosmetics, I guided the brand from concept to creation, planning and delivering comprehensive marketing strategies across multiple channels. From website copy and SEO to social media and email campaigns, I orchestrated every detail to ensure a cohesive and engaging brand presence. Building the website from the ground up was a pivotal milestone, combining audience insights, UX design, product ownership, and customer experience. Through thoughtful messaging and creative execution, I crafted campaigns that connected with the brand’s audience and drove meaningful engagement.
Ace & Tate – Copywriter / Customer Experience
December 2018 – July 2020
● Developed and refined messaging strategies, ensuring a cohesive brand voice across all channels
● Composed on-brand, and functional in-store directional copy, enhancing the brand's identity
● Crafted engaging, empathetic, and on-brand emails that went out to customers
In my various roles at Dutch eyewear brand, Ace & Tate, I combined my creative writing skills with a keen understanding of customer experience principles. As a copywriter, I contributed to diverse marketing campaigns across digital and OOH channels, showcasing the brand’s iconic fun, human, and ever-so-slightly irreverent personality.